Cookie Policy

This website uses cookies. You may choose to block non-essential and unknown cookies through the browser settings on each browser you use and on each device you use to access the internet. We respect your privacy, but please be advised that we can provide you with a better website if you allow cookies.

Cookies are small, sometimes encrypted, text files located in browser directories and used by UKPC to help our website users perform certain functions and navigate our website efficiently. As they enhance and enable usability, disabling these cookies may prevent users from using certain parts of this website.

1. What are cookies?

2. How do we use cookies?

When you visit our website, we collect information from you through cookies. By collecting cookies, it helps our website perform certain functions and provide you with the best navigation experience. Other organisations also collect user information on our sites through third-party cookies, tags and pixels. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images. These third-party cookies are explained in the next section ‘What types of cookies do we use’.

Our website does not store any information that would, on its own, allow us to identify individual users of this service without their permission. Any cookies that may be used by this website are used either solely on a per-session basis for Google Analytics or to maintain user preferences. By continuing to use this website, you agree to the use of these cookies. To learn about how to change, restrict or delete the cookie settings for your browser, please see the ‘How to delete cookies?’ section.

3. What type of cookies do we use?

We use four different types of cookies, which are:

Necessary cookies – These cookies allow us to offer you the best possible experience when accessing, navigating and using our website and its features.

Functionality cookies – In accordance with the choices you make, these cookies are used to recognise you and remember your website preferences. A mix of first-party and third-party cookies are used to support this. As an example, if you are based in the United Kingdom, we will remember this and make sure that you receive the UK homepage when you visit our site, rather than a homepage for a different country.

Analytical cookies – These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. This third party is google analytics. This includes how often you visit our website and how you use it. This information is used to give us a greater understanding of how our users engage with our website and to improve your user experience of the website. These cookies collected do not contain personal information such as names and email addresses. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. However, Google will not associate your IP address with any other data held by Google. Also, Google Analytics cookies have multiple expiration dates so please refer to this article published by Google for more information; Google Analytics Cookie Usage on Websites.

Advertising cookies – These cookies are used to collect information about your visit to our site, including the content you have viewed, the links you have followed and information about your browser, device and your IP address. We do not collect personal data such as your name, email address, postal address or phone number with our advertising cookies. Please refer to our Privacy Policy for more information about how and why we collect personal data. We use social media to market our own products and services, and cookies help us do this. The third parties we use are Facebook pixel, LinkedIn Insight tag, Google Adwords, and Google remarketing. For example, we use a Facebook pixel on our website which places cookies on our website users. When a user of our website returns to Facebook after visiting our website, they can be identified by Facebook and deliver a marketing message as they know them as a UKPC website visitor. This function allows us to build up a custom audience based on visitors to our website and enable us to target more relevant and effective advertising on Facebook. For more information visit the Facebook guide on their pixels. We also use the insight tag from LinkedIn which places a cookie on the web browser of a visitor of our website. This enables us to monitor our LinkedIn advertising and conversions to our website. You can find out more from LinkedIn. Using advertising partners, we share and receive data collected from cookies. This means when you are on other websites, you will be shown advertising from us based on your browsing patterns on our website or from insight from our advertising partners. This also includes retargeting online advertising. For example, you may be on a different website, and adverts from us showing special offers or product information will be shown on the other website. This includes the online advertising services from Google AdWords and Google remarketing. A conversion tracking cookie is placed when a user clicks on an advert from us delivered by google ads. These conversion-tracking cookies are not used for personal identification and expire after 30 days. Each AdWords customer uses a different cookie and there is no consolidation of the cookie data with other data. If you click on one of our Ads and head to the webpage with the conversion tag and the cookie has not yet expired, the conversion is documented. This cookie helps us review the performance of our ads by tracking the total number of conversions. Find more information about Google AdWords.

4. How to delete cookies?

You can restrict or block cookies set by our website through your browser settings. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information about cookies and how to restrict or block cookies on a wide variety of browsers and devices. Also, google has created its own opt-out plugin, which you can visit https://tools.google.com/dlpage/gaoptout

5. What about user anonymity and personal privacy?

Log files are maintained for files on this website’s web servers. Log files do not capture personal information but do capture the user’s IP address, which is automatically recognised by our web servers. We will make no attempt to track or identify individual users except where there is a reasonable suspicion that unauthorised access to systems is being attempted. UK Parking Control Ltd reserves the right to attempt to identify and track any individual who is reasonably suspected of trying to gain unauthorised access to computer systems or resources operating as part of our web services. Access to web pages will generally create log entries in the systems of your ISP or network service provider. These entities may be in a position to identify the client computer equipment used to access a page. This monitoring would be done by the provider of network services and is beyond the responsibility or control of UK Parking Control Ltd.